One click Could Safe Your Life

Seat belts are designed to keep you in place and inside the vehicle during a crash. They also prevent occupants from hitting their head on the steering wheel, windshield and dashboard. Young drivers and passengers are often under the impression that it is ‘not cool’ to wear a seatbelt. Everyone realise how important is wearing a seatbelt in the front seat, it is dangerous not to wear a seatbelt in the back. One click could change your future. Drive safe. Arrive safe.

credit: Brett Jordan

Advertising Agency: Marketforce, Perth, Australia

Executive Creative Director: Andrew Tinning

Art Directors: Steve Lorimer, Andrew Tinning

Copywriters: Steve Lorimer, Tom Wilson

Retoucher: Madeleine de Pierres

Account Service: Erin Baker, Carrick Robinson, Sharyn Boer

Account Coordinator: Lauren Humphries